How to Improve User Intention with UI/UX Design?

In 2000, Amazon patented the 1-click system they developed. What was this? You could place orders with items in your cart without inputting all details like your name, address, credit card information, etc. It seems like an industry norm now, but this one step towards convenience in ui ux design boosted Amazon’s conversion rates 30% higher than traditional checkout.

This does sound magical, right?

If we were to look at it closely, then Amazon simply did one thing right: understanding human psychology and taking right steps towards it. When we do that, we can improve user’s intention towards buying.

Let’s understand this in detail.

What is User Intention?

As Simon Sinek has put it simply, user intent is nothing but the “why” behind any action. 

Let’s take an example: 

I want my dinner table to look nice for a party, but I don’t have time to buy flowers myself. So, I go online and order flowers to be delivered on time for the party. My reason is twofold: I need the table to look good, and I need someone else to bring the flowers since I can’t do it myself.

Usually, when someone takes an action, it stems out of three main areas:

1. Informational: When they want some general info or a basic understanding.
2. Educational: Maybe to learn something specific or understand something.
3. Transactional: Or, they know what they want and are ready to buy, with maybe a few questions left.

How can user intent and UX work together to boost sales?

E-commerce sales in the U.S. and Europe total USD 738 billion, but approximately $260 billion is lost due to poor checkout design. In fact, 97% of consumers don’t make a purchase simply because it’s not convenient, and 83% say convenience is more important to them today than it was 5 years ago.

So, if we take the example above, just like the user is trying to solve a problem by finding flowers, UX is helping them by making it as easy as possible for users to use that product. So, if you look at it objectively, you can see that user intent and the user experience design are working toward the same end goal: to solve the user’s problem or intention. 

Why guiding the customer journey matters in fulfilling user intention

When users visit your website, they don’t just interact with it—they flow through it. Every click and scroll ultimately influences their decision to convert. Understanding this is, hence, important to drive results for your business.

Let’s take Slack as an example. When Slack was first introduced, many messaging apps were already available for business and organisational teams. But what did they do to set themselves apart? From the moment new users signed up, Slack made the journey simple. They focused on the touchpoints, like signing up, creating a workspace, sending the first message, and giving the users an intuitive surface. By observing real users, they pinpointed friction points where the users were getting stuck. They took every point to make it flow better, and as a result, over the years, users felt supported and valued, making them more likely to stick with Slack.

So, to attract more users to your platform while retaining the older ones, you must focus on creating a user-centred design that improves user experience. Good UX reduces friction and anticipates user needs.

Best Practices for UI UX Design

To create an effective and user-friendly UX, keep these best practices in mind:

1. Know your audience: Understand their needs and pain points. If you know these, you can design solutions for them. You can find them by conducting UX research, such as interviews, surveys, market research, and usability tests. 
2. Keep it simple. The design should be clean, easy to navigate, and, most importantly, intuitive. Users should be able to scroll through the site mindlessly and easily reach checkout.
3. Be purposeful: Ensure all content is focused on meeting user expectations.
4. Build trust: Make sure that anything mentioned in your design is accurate to establish credibility. Trust is key in customer decision-making.
5. Avoid using jargon: Speak in terms your audience understands.
6. Test regularly: UX needs constant refinement. What works today may not work tomorrow, so test and adjust frequently.

By using such tips and tricks, you will be able to apply best industry practices for your platform. 

What’s next?

UI/UX design Services is important for improving customer satisfaction. We all know that customers are king, and the better you serve them, the better your long-term loyalty. It makes sure that your website design or app design meets user needs while also looking good.

Let us help you! Creative Agencyy is ready to take your user experience to the next level. Contact us today so that we can help you boost your sales.